Key takeaways
Former Apple AI product design R&D lead Anshu Chimala explains how to push AI past generic design. LLMs as next-token predictors default to safe, crowd-pleasing choices—the opposite of great design's emotional surprise. He reframes Double Diamond for agents: Discover (seed strings for variety, ambitious prompts), Define (critic subagents, image/video gen for identity), Deliver (subtract ruthlessly, remove AI tells). The gap isn't the model—it's whether you steer taste. Cheap implementers + strong critics + media tools raise quality without exploding cost.
